As the cost of deployment has decreased, Data Call has continued to focus, as well as other providers have only begun focusing, on offering "attention-grabbing content" as a means of drawing target customers' attention to the core message of clients, thereby keeping their target customers engaged throughout Digital Signage and Kiosk presentations. Data Call has automated this process for their subscribers. Companies in our industry have come to understand as we have understood almost since our inception in 2002, that the benefit that Data Call provides to our customers, in the form of ongoing content development (dynamic content) is expected to continue to provide our customers with desirable services. Recently, as the cost of platforms supporting content management infrastructure and displays has fallen significantly, digital signage has become more accessible to a wider range of potential users while the growing Kiosk market has cross-pollinated with Digital Signage. In the event Tenant does not receive the necessary governmental approvals and permits for Tenants Signage, Tenants and Landlords rights and obligations under the remaining terms and conditions of this Lease shall be unaffected. Tenant hereby acknowledges that, notwithstanding Landlords approval of Tenants Signage, Landlord has made no representation or warranty to Tenant with respect to the probability of obtaining all necessary governmental approvals and permits for Tenants Signage. The graphics, materials, color, design, lettering, lighting, size, illumination, specifications and exact location of Tenants Signage (collectively, the Sign Specifications) shall be subject to the prior written approval of Landlord, which approval shall not be unreasonably withheld, conditioned or delayed, and shall be consistent and compatible with the quality and nature of the Project.
Upon the expiration or earlier termination of this Lease, Tenant shall remove all of its signs at Tenants sole cost and expense.
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